Sound Department - Art Direction
2022 /2023
Contributions:
Art Direction
3D Motion Design
2D Motion Design
AI Visual Communicaiton
The collaboration with the Sound Department involved creating content for 61 dates, scheduled weekly over the course of a year.
My contributions to the team included art direction, 2D/3D motion design, organic modeling, 3D rendering, and layout Design.
The videos were created while maintaining consistency for sets of dates and themes, according to the organization's communicative needs and choices.
A key aspect was the experimental use of AI in one of its early stages.
The results led to a substantial increase in audience engagement, resulting in organic growth of the club's Instagram page followers, rising from 17'000 to 37'000 followers, with videos reaching over 1 million views.
Credits
LayoutDesign:
@sann________